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Creative & Story
Concepts, scripts, and creative direction built around the brief and the brand’s strategy, from first idea to final treatment. At the core is uncovering the emotional heartbeat of the story and making sure it shines.
AP is a full-service content studio based in Los Angeles.
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Concepts, scripts, and creative direction built around the brief and the brand’s strategy, from first idea to final treatment. At the core is uncovering the emotional heartbeat of the story and making sure it shines.
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Full-service production for brands and storytellers across ads, social, editorial, experiential and documentary: budgeting, scheduling, crews, casting, locations and shoots.
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Everything after the shoot: editing, motion design, animation, compositing, color and sound, with AI-powered workflows, delivered ready for every platform.


Alienware + IntelAlienware Game Show PrankGame Show PrankViral Marketing - Post-Production


Founder
A French-born, Los Angeles-based director and creative producer, Antoine has spent over two decades moving between commercials, documentaries, animation, branded entertainment, and experiential content, often blurring the lines between them.
His career has taken him from the edit suite to the director’s chair, from independent productions to leading creative teams. Along the way, he’s developed a combination of creative vision, technical fluency, and hands-on production experience.
Today, he brings that experience to AP, offering brands and agencies a flexible creative and production partner who can take on an entire project or plug into an existing team. AP’s approach is simple: understand the client’s goals, find the strongest creative solutions, and commit to making every project count.